Exclusive color range that contains Plex technology in its formula, an active ingredient of plant origin that helps reinforce the internal molecules of the hair and minimizes the aggression of technical processes.
Its formula, enriched with hyaluronic acid, provides a highly moisturizing effect that actively contributes to improving the structure of the hair fiber, imparting elasticity to the hair, and combating the effects of external aggressions and the passage of time.
The PPD (Paraphenylenediamine) has been removed from the formula, replaced by PTD (Paratoluenediamine).
Range of intense, vibrant tones. Thanks to the active ingredients that promote color penetration within the hair cortex, we defy the color challenge, ensuring complete coverage, even in lighter shades.
Benefits of use and visible results:
- Excellent gray hair coverage
- Longer durability, vibrant colors for a longer time
- Hair rehydrated, with a sublime shine
- Novel colors, more intense and brilliant shades
- Treatment effect, extreme softness
- Visibly younger-looking hair, thanks to its anti-aging effect.
Format: 60 ml tube.
ACTIVE INGREDIENTS. Powerful active principles that promote color penetration into the hair cortex. With Platinum, we achieve color stability and prolonged duration, ensuring greater pigment penetration and improved color durability. PHENYL TRIMETHICONE. Thanks to its molecular structure, this silicone acts as an emollient and protective agent, adhering to the hair fiber and forming a permanent layer that smoothes and protects the hair from external aggressions. It prevents loss of hydration and protects the color in colored hair, providing a spectacular shine characteristic of healthy and well-cared-for hair. SOOTHING ACTIVES. Contains actives that prevent the sensation of itching, with soothing and anti-irritant properties that provide comfort and care to the scalp. HYALURONIC ACID. Its main benefit is the high hydration power it provides to the hair structure, compensating for the negative effects of the sun, environmental factors, aggressive treatments, and other circumstances that cause water loss in the hair. This prevents breakage, dryness, loss of color, and shine. Thanks to its action, the hair retains more moisture, favoring the closure of the hair fiber scales and reflecting light better, giving it a spectacular shine effect. A healthy and hydrated cuticle improves the intensity and durability of color in the hair, providing a healthier, more resistant, and flexible appearance.
The coloring creams from the UTOPIK PLATINUM range are mixed in equal parts: 1:1. This means that the content of 1 tube of 60ml is mixed with 60ml of UTOPIK-Ox oxidizer.
MIXING AND EXPOSURE TIMES
• 1 tube of 60ml + 60ml of developer; 1:1
• UTOPIK PLATINUM: 30 minutes of exposure
• UTOPIK PLATINUM REDS AND COPPERS: 35 minutes of exposure.
