Innovative PLATINUM technology, which combines an intensive direct hair color treatment, NUTRITIVE COLOR MASK PLATINUM, with the Hyalurox System, hyaluronic acid, and conditioning agents that deeply restructure, nourish, and hydrate. Formulated with state-of-the-art pigments, free from ammonia and oxidants, it enhances color intensity and ensures extreme shine.
The NUTRITIVE COLOR MASK PLATINUM color mask creates, corrects, refreshes, and tones hair color, also allowing for the neutralization of undesired color nuances. Available in 9 colors + white: Copper, Beige Sand, Mahogany Red, Glazed Brown, Pearl White, and fantasy shades: Pure Violet, Intense Blue, Royal Yellow, Deep Pink, and Clear. NUTRITIVE COLOR MASK PLATINUM aligns with market trends, offering elegant colors, fantasy hues, or pastel tones.
Benefits of use and visible results:
- Contributes to creating, correcting, refreshing, and toning the hair color.
- Allows neutralizing unwanted color nuances.
- Vivid and brilliant colors.
- Helps maintain the natural state of the hair without damaging it.
- Contributes to hydrating the hair.
- Assists in nourishing the hair during coloring.
HYALUROX SYSTEM: A system composed of:
HYALURONIC ACID providing a highly moisturizing effect, preventing water loss, and restoring the hair's natural texture.
CONDITIONING AGENTS delivering ultra-intensive hydration and nutrition, repairing the hair fiber, and providing an extreme shine.
IONIC COLORANTS: Next-generation pigments that adhere to the hair, achieving vibrant and intense colors (No oxidants – no ammonia).
OLEIC ACTIVES: A blend of oils that facilitate styling, prevent frizz, do not weigh down the hair, resulting in healthy, shiny, and silky hair.
Apply any of the NUTRITIVE COLOR MASK PLATINUM color masks directly to achieve vibrant, luminous, and lively colors. Alternatively, dilute the color mask of your choice with our Color Clear to create lighter and softer shades without compromising the brightness and vibrancy of the color.
Generously apply the color mask to the area to be colored to achieve uniform results.
The usage mode varies depending on the specific needs of each client, allowing for different tasks to be performed at each moment.
To Refresh or Revive Lost Tones:
Select the appropriate shade of NUTRITIVE COLOR MASK PLATINUM depending on the hair color. Wash the hair with a suitable professional Hipertin shampoo and remove excess moisture with a towel. Apply the necessary amount of color cream depending on the length of the hair. Distribute the color mask evenly throughout the hair, comb through, and leave it on for 5 to 10 minutes. Rinse thoroughly with water. Do not wash again. Style and dry as usual.
To Tone, Neutralize, or Correct bleached strands, discolorations, or undesired color tones:
After dyeing or bleaching, select the appropriate shade of NUTRITIVE COLOR MASK PLATINUM color mask based on hair color. Wash the hair with Hipertin's professional Acidic pH shampoo and remove excess moisture with a towel. Apply the necessary amount of color cream depending on the length of the hair. Evenly distribute the color mask throughout the hair, comb it through, and leave it on for 5 to 10 minutes, then rinse thoroughly with water. Do not wash again. Style and dry as usual.
To create new custom colors and fantasy colors:
To create fantasy colors and color effects, it is necessary to bleach the hair beforehand. Choose the desired shade or blend of shades from NUTRITIVE COLOR MASK PLATINUM. Apply the color mask locally or all over the hair according to the type of work to be done. It can be used on dry or wet hair. Comb through and leave on for 15 to 20 minutes. Rinse thoroughly with water. No need to wash again. Style and dry as usual.
Recommended product quantity based on hair length:
1/4 of the tube for short hair
1/3 of the tube for medium-length hair
1/2 of the tube for long hair.
1. Use gloves.
2. Avoid applying red shades directly to the scalp, as it may temporarily stain the skin.
3. In case of stains on the skin, clean them immediately with Hipertin's Utopik Cleaner.
4. If in contact with eyes, rinse immediately and thoroughly with water, and consult a doctor.
5. It is recommended to perform an allergy test before applying the product.
6. The duration of the color will always depend on the hair care.
7. To prolong and protect the color, it is recommended to use Hipertin's Color Linecure Shampoo.
